Analysis on influence factors of illegal rate of medical advertising in Shenzhen city
10.13699/j.cnki.1001-6821.2015.09.026
- VernacularTitle:深圳市医药广告违法率影响因素分析
- Author:
Kun LIU
1
;
Li-Ai PENG
;
Zhen-Qiu SUN
;
Jing-Cheng SHI
;
Xian-Guan LI
Author Information
1. 中南大学 公共卫生学院
- Keywords:
medical advertisements;
illegal rate;
influence factors;
health supervision
- From:
The Chinese Journal of Clinical Pharmacology
2015;(9):762-764
- CountryChina
- Language:Chinese
-
Abstract:
Objective To understand the impact factors about the illegal rate of medical advertising, and to provide references for medical adver-tising regulation and related policy making through a study on Shenzhen medical advertising.Methods Rate and proportion were used to make descriptive analysis on the monitoring data in 2011 and 2012.Chi -square test was used for single-factor analysis about illegal rate of medi-cal advertising.Binary Logistic regression was used for multiple factor analysis about illegal rate of medical advertising.Results Medical advertising monitoring system has monitored medical advertisement 202502 times in 2 years.Among them, illegal advertisement accounted for 42141 times, with the ratio of 20.81%.A total of 66 medical institutions issued medical advertisement.The factors of seasons, medical structure categories, regions, properties ( divided according to the ownership of assets) , properties ( divided according to business scope ) , levels of medical institutions, media categories, departments of medical advertising were associated with illegal rate of medical advertising.Conclusion The significant factors of illegal rate of medical advertising, such as print media, internal curative department, out -patient department, anorectic branch, Bao′an district should be attached importance and directional regulation should be strengthened to further improve medical advertising regulatory work.
