Status analysis on medical advertisements during 2010-2013 in Shenzhen
10.13699/j.cnki.1001-6821.2015.05.021
- VernacularTitle:深圳市2010－2013年医药广告现状分析
- Author:
Kun LIU
1
;
Li-Ai PENG
;
Zhen-Qiu SUN
;
Jing-Cheng SHI
;
Xian-Guan LI
Author Information
1. 中南大学 公共卫生学院
- Keywords:
medical advertisement;
health supervision;
status
- From:
The Chinese Journal of Clinical Pharmacology
2015;(5):388-391
- CountryChina
- Language:Chinese
-
Abstract:
Objective To understand status and analyze the characteris-tics of illegal medical ads, through a study of Shenzhen medical advertis-ing provide references for further improving supervision and administra-tion of medical advertisements.Methods Rate and proportion were used to descriptive analysis the monitoring data in June 2010 to May 2013.Chi-square test is used to compare differences between different rates.Results Medical advertising monitoring system for three years has monitored medical ads for 253080 times.Among them, illegal adver-tisements up to 64371 times, the ratio are 25.44%.Ninety seven medical institutions and forty two media outlets issued medical advertisements.Annual monthly average publication rate of illegal medical ads as a whole showed a decreasing trend.There were statistically significant differences in illegal rates of the different medical institutions areas, natures and media types.Conclusion Medical advertising monitoring system plays a good supporting role in supervising medical advertisements.But we still need to strengthen the supervision of broadcast, print medical advertis-ing.Regulation of the Internet should be the future direction.
