Research on the Outpatient Irrational Medical Complaint Behavior Based on Behavioral Economics
- VernacularTitle:基于行为经济学理论的门诊患者非理性医疗投诉行为研究
- Author:
Mingyu ZHANG
1
,
2
;
Genyong ZUO
;
Hui LI
Author Information
1. 山东大学齐鲁医学院公共卫生学院卫生管理与政策研究中心 山东 济南 250012
2. 国家卫生健康委员会卫生经济与政策研究重点实验室(山东大学) 山东 济南 250012
- Keywords:
behavioral economics;
outpatient;
irrationality;
medical complaint
- From:
Chinese Health Economics
2024;43(7):28-31
- CountryChina
- Language:Chinese
-
Abstract:
In recent years,the physician-patient relationship has been tense,the physician-patient conflict has been escalating,and the number of irrational medical complaints has been constantly increasing,all of which have a negative impact on the public image of the hospital and the legal environment of medical treatment.From the perspective of behavioral economics,it analyzes the reasons for the occurrence of irrational medical complaints among outpatient patients by applying behavioral economics theories such as bounded rationality,social influence,herd effect,loss aversion,endowment effect,and mental accounting.It constructs a model of irrational complaint behaviors of outpatient patients based on behavioral economics theory,and tries to draw lessons from framing effect and nudge theory to propose countermeasures for hospitals to reduce irrational medical complaints and boost the complaint prevention management of medical institutions.
