Behavioral Economics Perspectives on Communication Strategies for Vaccination Decision-Making Facilitation
- VernacularTitle:行为经济学视角下助推疫苗接种决策的沟通策略
- Author:
Yuwei ZHANG
1
;
Yuzhuo XIE
;
Yazhou WANG
;
Jiajun SHI
;
Jingzhi WANG
;
Jiaqi GUO
;
Baijun TENG
;
Mingli JIAO
Author Information
1. 哈尔滨医科大学卫生管理学院 黑龙江 哈尔滨 150086
- Keywords:
vaccination;
health decision-making;
communication strategy;
behavioral economics
- From:
Chinese Health Economics
2024;43(8):66-69
- CountryChina
- Language:Chinese
-
Abstract:
In recent years,public hesitancy to vaccinate has come to the fore and can hinder the advancement of immunization programs.It is important to increase public confidence in vaccines and to rationally and effectively promote the immunization behavior of the population.Based on behavioral economics theory,it combines the anchoring effect,loss aversion,two-systems theory,and the herd effect to explore the irrational factors and decision-making preferences behind the public's vaccination decisions,and then proposes discourse strategies for effective boosting to increase the public's confidence in vaccination.
