SWOT Analysis and Development Path of Traditional Chinese Medicine Health Care Industry in Shandong Province
- VernacularTitle:山东省中医药养生保健产业SWOT分析及发展路径
- Author:
Yuwen WANG
1
;
Yuxiu LIU
;
Lin WANG
Author Information
1. 山东第二医科大学护理学院 山东 潍坊 261053
- Keywords:
traditional Chinese medicine;
health care industry;
Strengths,Weaknesses,Opportunities & Threats(SWOT);
development path;
Shandong
- From:
Chinese Health Economics
2024;43(11):60-63
- CountryChina
- Language:Chinese
-
Abstract:
Traditional Chinese medicine is an important part of Chinese traditional culture and has played an increasingly important role in the field of health care in recent years.Shandong Province,as a province with large resources of traditional Chinese medicine,has the natural advantages and deep foundation to develop traditional Chinese medicine health care industry.Based on Strengths,Weaknesses,Opportunities & Threats(SWOT)analysis,the advantages,disadvantages,opportunities and challenges of the development of traditional Chinese medicine health care industry in Shandong Province were deeply analyzed.SWOT matrix model was constructed to put forward targeted countermeasures and suggestions,in order to provide theoretical support and practical guidance for the healthy development of traditional Chinese medicine health care industry in Shandong Province.
