The Contemporary Value， Constraining Factors and Breakthrough Approach of Constructing the External Discourse System of Traditional Chinese Medicine
10.13288/j.11-2166/r.2024.14.001
- VernacularTitle:中医药对外话语体系构建的当代价值、制约因素与突破路径
- Author:
Siqian ZHANG
1
;
Feng HU
2
;
Huaxu ZHU
3
;
Zongming ZHANG
4
Author Information
1. Office of International Cooperation and Exchanges，Nanjing University of Chinese Medicine，Nanjing，210023
2. Jiangsu Academy of Science and Technology for Development/Jiangsu Information Institute of Science and Technology
3. Continuing Education Institute，Nanjing University of Chinese Medicine
4. School of Marxism，Nanjing University of Chinese Medicine
- Publication Type:Journal Article
- Keywords:
traditional Chinese medicine culture;
internationalization of traditional Chinese medicine;
external discourse system;
international communication
- From:
Journal of Traditional Chinese Medicine
2024;65(14):1417-1422
- CountryChina
- Language:Chinese
-
Abstract:
Strengthening the construction of traditional Chinese medicine （TCM） discourse system for international audiences is necessary for enhancing cultural soft power， accelerating the construction of trade power， integrating into the global healthcare system， and realizing international scientific and technological dialogues.TCM not only garners widespread attention from the international community but also faces numerous challenges. The external discourse of TCM has fallen into difficulties， including blocked channels of expression， lack of a discourse subject， contextual segregation of discourse， and a narrative information flow deficit. Based on this， realistic approaches to breaking through dilemmas are proposed from four dimensions， that is， strengthening the construction of international standards for TCM to increase its recognition overseas， improving the development of international talent teams to enhance the visibility of TCM abroad， expanding the construction of the TCM service trade system to deepen its contribution overseas， and enhancing the efficacy of international communication of TCM to strengthen its reputation abroad.
