A community survey on the immunization status of residents in Barangay Pinag-Isang Palad, Old Balara, Quezon City, reflected a low immunization rate of 8% for influenza and 6% for pneumococcal vaccines. Exploring ways to increase awareness on vaccination is important to improve the delivery of primary prevention.

This study aimed to compare the effectiveness of infomercials versus infographics in promoting influenza and pneumococcal vaccination among residents of Barangay Pinag-Isang Palad.

A quasi-experimental study design using systematic sampling where one group of respondents was assigned to the infomercial intervention, and the other group to the infographics intervention. Each participant completed a self-administered 25-item questionnaire assessing perceived barriers to influenza and pneumococcal vaccination. Wilcoxon signed rank test was used to compare within group changes in scores pre- and post-intervention. Mann-Whitney test was used to determine between group differences in post-intervention scores.

A total of 70 respondents representing 70 households in the barangay participated in the study. Respondents were mostly from the 26-35 age group, females with high school education in the service industry, with < P23,381 average monthly income, and good self-reported health status. Comparison of the pre- and post-intervention mean scores of both groups (infomercial and infographics), showed statistically significant change in post-intervention mean scores from baseline. However, comparison of the post-intervention mean scores between groups was not statistically significant. Identified barriers in both groups were challenges in affordability and accessibility of influenza and pneumococcal vaccines.

This study showed that the InfoVax Strategy, using infomercials and infographics, can be effective tools in improving perceptions on influenza and pneumococcal vaccination among residents of Barangay Pinag-Isang Palad. The findings of this study can be applied to communities having similar characteristics. Healthcare providers may improve perceptions on vaccination and subsequent uptake by distributing infographics or playing infomercials aside from public health lectures. Vaccination will help prevent loss of earnings and incrased medication consumption. The local health unit needs to evaluate and address the identified barriers of affordability and accessibility.