Looking back, looking forward: lessons from COVID-19 communication measurement, evaluation and learning (MEL)
10.5365/wpsar.2024.15.1.1056
- Author:
Oxana Onilov
1
,
2
;
Dexin Gong
3
;
Kimberly Chriscaden
1
,
2
;
Jargalan Tsogt
1
,
2
;
Maria Socorro Melic
1
,
2
;
Rosemarie Urquico
1
,
2
;
Anna Biernat
1
,
2
;
Anna Postovoitova
3
;
Lieke Visser
3
;
Nancy Wong
3
;
Rosemarie North
3
;
Olivia Lawe-Davies
1
,
2
Author Information
1. Communication Unit, Regional Director&rsquo
2. s Office, World Health Organization Regional Office for the Western Pacific, Manila, Philippines
3. Health Emergencies Programme, World Health Organization Regional Office for the Western Pacific, Manila, Philippines
- Publication Type:Journal Article
- Keywords:
COVID-19, measurement evaluation and learning, communication for health, C4H, risk communication, formative evaluation, process evaluation, summative evaluation
- From:
Western Pacific Surveillance and Response
2024;15(1):01-08
- CountryWHO-WPRO
- Language:English
-
Abstract:
Problem: Communication is an integral component of an emergency response, including to the coronavirus disease (COVID-19) pandemic. Designing effective communication requires systematic measurement, evaluation and learning.
Context: In the Western Pacific Region, the World Health Organization (WHO) responded to the COVID-19 pandemic by using the Communication for Health (C4H) approach. This included the development and application of a robust measurement, evaluation and learning (MEL) framework to assess the effectiveness of COVID-19 communication, and to share and apply lessons in real time to continuously strengthen the pandemic response.
Action: MEL was applied during the planning, implementation and summative evaluation phases of COVID-19 communication, with evidence-based insights and recommendations continuously integrated in succeeding phases of the COVID-19 response.
Lessons learned: This article captures good practices that helped WHO to implement MEL during the COVID-19 pandemic. It focuses on lessons from the evaluation process, including the importance of planning, data integration, collaboration, partnerships, piggybacking, using existing data and leveraging digital media.
Discussion: Despite some limitations, the systematic application of MEL to COVID-19 communication shows its value in the planning and implementation of effective, evidence-based communication to address public health challenges. It enables the evaluation of outcomes and reflection on lessons identified to strengthen the response to the current pandemic and future emergencies.
- Full text:2024070413185464251wpsar-15-1056.pdf
