Using self media platforms to create hospital cultural brands with"micro"characteristics:a case study of a class a tertiary hospital
10.3969/j.issn.1671-332X.2024.01.009
- VernacularTitle:运用自媒体平台创建具有"微"字特色的医院文化品牌
- Author:
Binghua PAN
1
;
Kai HUANG
;
Baolong LAN
;
Ziqian HUANG
;
Aiyu NONG
;
Lihua LI
Author Information
1. 国家民委人文社会科学研究基地//右江民族医学院 广西百色 533000
- Keywords:
Hospital culture;
Micro brand;
Self media platform
- From:
Modern Hospital
2024;24(1):30-33,37
- CountryChina
- Language:Chinese
-
Abstract:
The dissemination of culture requires carriers.The construction of hospital characteristic culture and hospital brand culture that highlights hospital characteristics needs to be recognized by medical staff and patients.A good hospital culture is one of the important factors to enhance hospital competitiveness,and can also enhance the hospital's reputation among the pub-lic.As a very common way of information circulation in China,self media and integrated media are rapidly developing and inno-vating in the field of healthcare.Hospitals should actively build their own"micro"cultural platforms.Using self media platforms to tell micro stories,popularize micro knowledge,shoot micro movies,publish micro books,hold micro forums,and micro mu-sic,to enrich patients'cultural lives and create an exclusive hospital culture.
