The Shift and Way Out for Health Science Popularization Lectures in the New Media Era
10.12026/j.issn.1001-8565.2023.06.11
- VernacularTitle:新媒体时代健康科普讲座的转向与出路
- Author:
Jie LI
1
;
Tongtong XIONG
2
;
Bowen ZHENG
2
;
Ruiqian XIE
1
Author Information
1. Office of Information Service, Chinese Center for Health Education, Beijing 100011, China
2. School of Languages and Communication Studies, Beijing Jiaotong University, Beijing 100044, China
- Publication Type:Journal Article
- Keywords:
Health Science Popularization Lecture;
New Media;
Communication Effect;
Real Challenge;
Popular Science Shift;
Lecture Brand
- From:
Chinese Medical Ethics
2023;36(6):651-657
- CountryChina
- Language:Chinese
-
Abstract:
Currently, the public’s concern for health has unprecedentedly increased, while some institutions find it difficult to carry out health lectures. Overall, health lectures play an important role, but they face some practical challenges at the operational level, involving lecture objectives, public demands, communication methods, dissemination channels, and foothold methods. In the era of new media, health science popularization lectures are still an effective means of persuasion today, but traditional lecture methods need to be endowed with new connotations, and made shifts and adjustments. Health science popularization lectures should make the following shifts. First, the lecture objectives should turn to "extensive use", stepping out of the limitations of popular science knowledge, and promoting the public to proactively seek health knowledge and information. Second, the lecture content should turn to the integration of physical and mental, designing courses from the perspective of physical and mental, enhancing communication among people, and promoting trust between individuals. Third, the lecture effect should turn to enjoyment, breaking the prejudice against the lecture effect and taking the enjoyment and interest stimulation as the important goal of health science popularization. Fourth, the speaker should turn to "professionalization", establishing a team of professional health lecturers. At the operational level, it is necessary to strictly control the entry and exit of health lecturers to create a lecture brand, segment the audience to organize homogeneous audiences, tell good stories and enhance emotional narration, plan holistically and achieve full-media three-dimensional communication, and scientifically evaluate and emphasize long-term effects.
