Constructing a quality and efficient marketing chain for medical service
- VernacularTitle:构建优质高效的医疗服务营销链
- Author:
Feng WU
;
Li KUANG
- Publication Type:Journal Article
- Keywords:
Medical market;
Product;
Marketing chain
- From:
Chinese Journal of Hospital Administration
1996;0(05):-
- CountryChina
- Language:Chinese
-
Abstract:
The paper tells how the authors' hospital managed under the circumstances of fierce competition in the medical market to integrate the idea of a marketing chain with medical service, construct a quality and efficient marketing chain for medical service, constantly readjust each part and element of the “chain management” of technical items and service manner, and realize multi layer and multi dimensional network management. The hospital also established a “chain management” framework characterized by “compliance with market laws, customers highest and delivery of quality service”. Setting on itself such high demands as “highest speed, best quality, lowest cost and optimal service”, the hospital did its best to create a strong marketing chain for medical service products, thus providing theoretical basis and practical reform experience for the marketing of medical service products.
